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Brand U 101 Leaves Cheyney Students Feeling Invigorated

Chidiadi Ugorji

November 23, 2013

Successful entrepreneur and inspirational mentor Edmund E. Lewis (2nd row center) told Cheyney students to follow their dreams, believe in themselves, and become successful contributors to society.

Successful entrepreneur and inspirational mentor Edmund E. Lewis (2nd row center) told Cheyney students to follow their dreams, believe in themselves, and become successful contributors to society.

Cheyney University students learned a lot about professional brand development and self-motivation in a two-day workshop Brand U 101 at Marcus Foster Student Center November 20 and 21, facilitated by successful entrepreneur Edmund E. Lewis.

Lewis grew up without a father but two father-figures, a school mentor and pastor, encouraged him to use education to make his dreams come true.  Lewis went on to earn undergraduate and master's degrees and, in 2009, start his own public speaking and fashion consulting business called The Style Guy’d.  Two years later, he left his six-figure job to start Minority Males for Higher Education (MMHE), a non-profit that focuses on college and career aspirations for African American males.  He took his dream of helping young men attend and succeed in college and made it a reality.  Just as his mentors did for him, Lewis is paying it forward.  MMHE helps young men in Detroit, MI gain resources for academic success.

“For one to become successful and happy, it takes the courage and motivation to follow your dreams and believe in yourself," Lewis told the young women and men who attended both workshops. "I believe all of you students have what it takes to become successful contributors to society.”

Lewis encouraged students to find an idea or purpose that they are passionate about and make their chosen careers more than just a job.  He also shared the joy he feels when he meets the unspoken needs of the boys in his organization after going the extra mile to discover what they really wanted, and he encouraged the attendees to challenge themselves to a higher standard of work. Lewis, who dressed up for his college classes, stressed the importance of the “well-dressed man and woman” and the numerous opportunities that can come as the result of making a great first impression.

Some students who attended felt a new sense of purpose and left feeling much more motivated to pursue something that they're passionate about and become contributing members of society. They also left armed with information on how to develop a professional brand, take advantage of campus resources, and be self-motivated and successful at Cheyney University.   

The workshops were sponsored by Cheyney's University College.