Daymond John, star of ABC's show Shark Tank and founder of FUBU, discusses "From Rags to Riches, Guerrilla Marketing" at Cheyney University's ELC Lecture Series

September 24, 2012

On Thursday, October 4, Daymond John, star of ABC’s show Shark Tank and founder of FUBU, will discuss “From Rags to Riches, Guerrilla Marketing”  in Dudley Theatre at 7 pm. John will share his entrepreneurial story and how he grew a company from his home into a 30 million dollar business in 3 months. His company, FUBU (For Us By Us), was originally called "Five Urban Brothers United.”  Initially a hat company operating out of Daymond’s home, after he got a major distribution deal for FUBU the company grossed over $30 million in 3 months.

Daymond is one of the stars of ABC’s hit entrepreneur show Shark Tank, where a panel of entrepreneurs and business executives called "Sharks" consider offers from other entrepreneurs who are seeking funding for their business or product.

The Cheyney University Fall 2012 Entrepreneurial Leadership Center Lecture Series offers an opportunity to learn from the experts how to develop a successful business.  The 2012 Entrepreneurial Leadership Lecture Series presents aspects of "Micro Enterprise" in eight programs at the Marcus Foster Student Center Auditorium. All programs are open to the public and are free of charge. Also known as micro businesses, a micro enterprise is a type of small business often registered as having five or fewer employees, and requiring seed capital of not more than $35,000.  They are commonly referred to as a "mom and pop business." 

The Association for Enterprise Opportunity (AEO) is a national membership organization and voice of micro business development in the United States.  For nearly two decades, AEO and its hundreds of member organizations have helped more than two million entrepreneurs support themselves, their families, and contribute to their communities through business ownership.