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BS in Fashion Merchandising and Management

Download the Fashion Merchandising and Managment 2009-2010 Curriculum Sheet

Students majoring in Fashion Merchandising and Management [FMM] will complete four levels of instruction towards the Bachelors of Science degree.

Level 1 - FMM majors take FMM 101: Global Textiles and Apparel Production and FMM 102G: Global Apparel Retailing. The next level is Level 2 where students move to introductory fashion merchandising and fashion management courses.

Level 2 - FMM majors take core courses FMM 201: Fashion Merchandising I and FMM 202: Fashion Management I. Additionally, on Level 2, FMM majors are required to take core courses FMM 203: History of Apparel I & FMM 204: History of Apparel II, plus FMM 205: Visual Merchandising and FMM 206: Fashion Marketing. Two FMM electives are to be completed at this stage. Once a student enters Level 3, the focus of the curriculum will shift to grooming the student for a leadership, managerial role in the fashion industry.

Level 3 - FMM majors are required to complete FMM 301: Fashion Merchandising II and FMM 302: Fashion Management II in preparation to take the core course that prepares students to become apparel buyers and analysts. The course is FMM 305: Merchandise Buying and Planning. Two more of the four required FMM electives are to be completed at this stage. Lastly, on Level 3, the student will complete FMM 306: Professional Development, which is taken prior to the student beginning a required internship in the apparel industry.

Level 4 - FMM majors are readied to enter either the apparel industry or graduate school. Three core courses are required to prepare the FMM major to make the decision to begin a career or enter a master’s degree program. The three courses are FMM 401: Fashion Research and Theories, FMM 405: Fashion Entrepreneurship and FMM 406: Apparel Industry Internship. The internship course is offered during the Summer semesters only.

FMM Program and the Walmart Scholarship

On an annual basis, Walmart offers two $5,000 scholarships to Fashion Merchandising and Management majors. The two recipients become Walmart Scholars for a year. Junior and senior FMM Majors who are in good academic standing will be considered for the scholarship. The recipients are announced at the Annual FMM Fall Open House.

FMM Special Events and Student Organization

On a recurring basis, the Fashion Merchandising and Management [FMM] offers these four special events:

  • The Annual FMM Fall Open House on the first Tuesday in December. Keynote speakers have been executives from Walmart, Saks Fifth Avenue, Bloomingdale’s, H & M and BET (Black Entertainment Television).
  • The biennial FMM Fashion Show takes place during the Fall semester of each even-numbered year. The event is competitive and FMM majors enrolled in the elective course FMM 402: Fashion Direction and Styling serve as the show’s coordinators and fashion stylists. Major apparel retailers furnish the clothing featured in the show. The gender of the models alternates each show. The next fashion show is set for Fall 2010 and will feature male models.
  • The biennial FMM Fashion Entrepreneurship Expo takes place during the Spring semester of each even-numbered year. The event is competitive and FMM majors enrolled in the core course FMM 405: Fashion Entrepreneurship create and exhibit fashion-oriented business plans for a panel of judges. The campus community is invited to participate as honorary judges as well. The next FMM Fashion Entrepreneurship Expo is set for Spring 2010 and will feature the business theme, “2010: Fashion Trends for a New Decade”.
  • The FMM Program has a student organization of the International Council of Shopping Centers [ICSC].

How To Apply

All applicants to this program must be accepted by and agree to attend Cheyney University of Pennsylvania. The FMM Program accepts students on a continuing basis. Accepted students must make an appointment to meet with the FMM Program Coordinator.

FMM Program Coordinator
Dr. Vanessa Brantley
Harris Turner Building, Room 221
(610) 399-2559 [office]
E-mail: vbrantley@cheyney.edu